So, it kind of dawned on me recently that this is my first year of considering the INCREDIBLE potential of writing a short pitch in place of a long drawn out application form process for getting contracts and work in my sector…
For some reason pitching seems far less terrifying that applying for work… don’t you think? Also making things happen for yourself just feels good right?
Job applications v Pitching in
I decided to shift my energy more into pitching for the things I consciously feel a great connect to rather than forcing myself to fit a brief or a call-out that I know I could do but wouldn’t TOTALLY make my heart sing…
A guide to pitching if you work in the creative industries
I’ve written a short guide of what I’ve learnt… as I feel like some of this we don’t have time to figure out (I know I didn’t until now) so I hope it resonates for you and is helpful.
At the moment, I am working on a pitch to a publisher of a magazine I really love to read… I say I’m working on it because a few things need to happen before I’m ready to make the pitch and that leads to my first tip!
Check out your social media profiles and your website and check you are really selling and communicating where you are now.
Communicate your niche to your audience and consider why someone would want to work with you over another ‘similar’ creative, business or blogger.
Ask for feedback from someone you trust. Are there any snags?
I recently tidied up my Pinterest account and have grown my account from 649 unique page views to over 64k!!
2. Write your bio
2-3 paragraphs about you, you’re interests, big dreams and motivations.
I have around four different bios now – some talk more about my life and family, another talks more about my coaching and another about my project management work in the arts and heritage sector.
A few bullet points might work for instagram or twitter but what makes you unique and wonderful needs to be in your bio saved on your laptop somewhere.
Statistics are good but don’t get hung up on the fact someone’s got more instagram followers than you – if you think your social media is a selling point add it in.
3. Decide on your long list and set your small goals
Who do you want to work with and why?
How do they align with your ethics and values? If you haven’t written your ethics and values it’s such a worthwhile excise. You can find mine here. Set small goals about what you need to do to be ready to write to the people on the list.
IE – think of 4 article titles for a guest blog, think of a visual idea for working with a brand…
4. Send the personalised email but think ahead about the response.
Make the email short and perfect but think also about where to send the reader – are their super star blog posts you want them to read? Don’t copy and paste huge chunks from previous pitches – it’s always obvious.
What project/ blog post are you most proud of and why? Which got most engagement/ feedback? Why?
Is there an up to date page on your website that really unlocks who you are, what you do and why you do it? Get all of this in order and be ready for a response. Are you emailing a generic email address? Remember some things go to spam so better to get a specific email address and follow up if you can. Don’t just presume if you didn’t get a response it got there.
5. Ask for feedback
If the reply is a generic sounding ‘no thanks’ it’s probably because the organisation/ brand has a different approach to working with creatives ie application process or contacts people themselves.
If it seems like there’s room to ask for feedback do it! If not, who else could you ask? A photographer friend? A PR friend? A more experienced friend? Who’s in your inner circle and will be your biggest cheerleader and most helpful critical friend? Tune into how you feel when you get a ‘no’ response… remember this has absolutely NO reflection on how brilliant you are!
Good luck! Let me know how you get on!